Master planning 2040+ with sustainability concept

Adelholzener Alpenquelle GmbH, Bad Adelholzen, Germany

With the aim of increasing the number of bottlings by up to 60% by 2040, Dr Schönheit + Partner worked with the Adelholzener Alpenquellen team to design a future-proof, holistic factory concept for the approx. 225,000 m² site in Chiemgau. A visionary reorganisation, from production to storage and logistics to administration and parking.

Tasks and objectives

In order to meet rising demand in the future, the site in Bad Adelholzen was to be remodelled in such a way that an increase in bottling of up to 60% could be achieved by 2040. The development of the master plan also focussed on achieving climate neutrality by 2040 and strengthening employee engagement. The aim of the task was to make the site successful and sustainable in the long term. 

Procedure and solutions

A master plan covering all areas (production, warehouse, logistics, administration and car parking) was developed within around 6 months to gradually achieve the set objectives. An important component was the central administration. Its strategic positioning with short distances to the car park, canteen and changing rooms is intended to strengthen the "we" feeling. An inspiring façade design in the sense of corporate architecture also emphasises the brand identity. Logistics and empties buildings are harmoniously integrated into the landscape by constructing the halls with sensible, natural building materials and green roofs. Future technologies were evaluated and selected to ensure a gradual reduction in the carbon footprint for the entire site, leading to climate neutrality by 2040.


Adelholzener has been at home in the Bavarian Alps for more than 115 years and, with a production of around 575 million bottles of medicinal and mineral water as well as soft drinks, is the third strongest mineral water brand in Germany.

For us, the 2040 plant planning is an important milestone that we are setting for our successful future. Dr Schönheit + Partner's master plan not only makes our economic goals realisable, but also incorporates ecological and social aspects that are very important to us.“

KPIs at a glance

177,000 m²

Gross floor area

225,000 m²



Climate neutrality

All relevant services under the same roof:

More references

Start typing and press Enter to search